Custom Agent

Custom automation. An AI agent built around your process and your tools.

Every business has unique needs. If your workflow is too specific for a standard solution, we design a custom AI agent - your logic, your tools, your rules.

Why generic solutions don't cut it
1

Your process involves 4 different tools that no SaaS connects together.

2

You have complex business rules that a standard chatbot can't apply.

3

You tried automating with Zapier or Make. It breaks as soon as something changes.

4

Market solutions cover 80% of your need - the remaining 20% are exactly what makes the difference.

Features

What your agent does

It learns your process, not the other way around

We start by understanding how you work today - your steps, your tools, your exceptions, your unwritten rules. The agent is designed around your reality, not around a generic template hastily adapted.

It integrates with any tool

Your custom CRM, your billing software, your internal database, your proprietary API - if it has an API or a webhook, we can connect to it. You don't have to change your stack to adopt BillyAI.

It applies your business logic

Complex conditions, exceptions, rules by territory, by client type, by contract value - the agent follows your rules like an experienced employee who knows your procedures by heart. No shortcuts, no approximations.

It evolves with your business

A new product, a new rule, a new channel - your agent adapts. We iterate with you over time. This isn't a project delivered and abandoned, it's a system that grows.

It's maintained and improved continuously

You don't have to become an AI expert to keep your agent performing. Our team monitors, adjusts, and improves based on real conversations and your feedback.

Live example

Example conversation

Billy Agent — Live Chat
Client
We manage rental properties. We receive maintenance requests by SMS, email, and through our portal. Right now everything is manual and we miss emergencies.
Billy
I understand - with multiple channels and emergencies to triage, it's hard not to miss things manually. Is your biggest problem detecting emergencies, assigning to the right vendors, or communicating with tenants?
Client
All three. But especially assignment - we have 12 vendors depending on the type of work and region.
Billy
That's exactly the kind of logic we build custom. We could configure an agent that triages by request type and region, checks your available vendor list, and assigns automatically - with escalation for emergencies. What property management system are you using?
Client
We have a custom software with an API.
Billy
Perfect, we can connect directly to it. I'd suggest a discovery call so we can map out your complete process - from there we can give you a precise architecture and estimate.

(This type of process becomes a specialized real estate dispatcher agent, built custom.)

How it works
1

Discovery

A 45-minute call to understand your current process, your tools, your friction points, and what you want to automate first.

2

Architecture

We design your agent's architecture: conversation flows, required tools, integrations, decision rules, escalation points. You validate before we write a single line of code.

3

Build

Development and configuration of your agent. Integration with your tools. Testing with real scenarios drawn from your actual conversations.

4

Deployment

Progressive go-live - we start with one channel, validate, then expand. You keep control at every step.

5

Iteration

After the first weeks in production, we analyze conversations, identify improvement areas, and adjust. Your agent gets better over time.

What we've already built

A few examples of deployed custom cases:

Property manager

Maintenance request triage by type and region, assignment to 12 vendors, automatic tenant notifications, custom API integration.

Multidisciplinary clinic

Agent that routes patients by care type, checks availability per therapist, manages waitlists, and sends appointment reminders.

General contractor

Lead qualification by project type and service area, preliminary quote generation, automatic follow-up at D+2 and D+7.

Marketing agency

Client report agent that compiles weekly metrics, generates a natural language summary, and emails each client Monday morning.

Ideal for
Any business with a specific processProperty managersMulti-location franchisesBusinesses with complex rulesIndustries not covered by our standard agents

We integrate with your existing stack - not the other way around

All our standard integrations + your proprietary APIs, webhooks, databases, and business software on demand.

Why Billy

What makes our AI agents different

Platform built, not assembled

Billy isn't a third-party chatbot connected to Zapier. It's a conversational AI platform built from scratch, with integrations coded natively.

Your data stays in Canada

Infrastructure hosted in Montreal (AWS ca-central-1). Compliant with Law 25 and CASL. No transfers to foreign servers.

Transparency on AI identity

Your agent always identifies itself as a virtual assistant. We don't trick your clients into thinking they're talking to a human.

Fully managed service

We configure, connect, test, and maintain. You don't have to manage anything technically. Optimizations are continuous and included.

FAQ

Frequently asked questions

If your system has an API or webhook, yes. We develop custom integrations for any type of software.

It depends on complexity. A simple custom agent takes 2-3 weeks. A project with multiple API integrations can take 4-6 weeks.

Between 1 and 4 weeks depending on complexity. You participate in Brain configuration by chatting directly with Billy, our onboarding agent. Our team handles technical integrations in parallel.

Yes. The client portal gives you real-time access to all conversations. You can take control in one click (takeover) and hand back to the agent when you're done.

We monitor conversations continuously and adjust. The Brain is updated to cover unforeseen cases. Your agent improves every week.

Describe your process. We'll tell you if we can automate it.

No generic pitch. We start by listening - your process, your constraints, your tools. If we can build something that truly changes your day-to-day, we'll tell you. If not, we'll tell you that too.