Investment

An AI employee. Not a software subscription.

You're not paying for a tool to configure yourself. You're paying for an autonomous AI agent that works 24/7, knows your business, and costs a fraction of a human salary. The price is calculated based on your reality, not a generic plan.

Our approach

Why your price is unique

A solo fitness coach doesn't have the same needs as a car dealership with 5,000 leads per month. A plumber who receives emergencies at 3am doesn't have the same reality as a notary who wants to automate appointment booking.

Showing a single price would mean lying to one of them.

Every Billy deployment is designed around your process, your volume, your integrations, and the number of people the agent replaces on your team. The price reflects the value delivered, not an arbitrary plan.

Your industry determines the starting point

An agent for a dental clinic doesn't do the same work as an agent for a car dealership. The setup, integrations, and conversation volume vary. So does the price.

Your size determines the scope

Solo, team of 5, multi-location. Every configuration is different. More agents, more channels, more calendars, more portal users.

The value replaced determines the investment

Billy replaces an employee. If that employee costs you $50,000 per year, your Billy investment represents a fraction of that. The ROI is obvious.

Included in every deployment

What you get, regardless of size

Custom-configured AI agent

Personality, tone, rules, vocabulary. Everything adapted to your business.

Brain System

Structured knowledge base, configured through conversation with Billy.

Communication channel

SMS, Email, Messenger, or the channel of your choice.

Appointment booking

Calendar integration for automatic booking.

Client portal

Real-time access to conversations, contacts, and appointments.

Fully managed service

Configuration, testing, production launch. We handle everything.

Maintenance and optimization

Continuous monitoring, adjustments, improvements included.

Local support

Local team, in your timezone.

Perspective

What it really replaces

Billy isn't software to compare with a SaaS subscription. It's an AI employee to compare with a salary.

What an employee costs you

Receptionist$35,000 – $50,000
Administrative assistant$30,000 – $45,000
Coordinator / dispatch$40,000 – $55,000
Customer service agent$35,000 – $50,000
Automotive BDC$55,000 – $70,000

And that doesn't include benefits, vacation, training, turnover, or evenings and weekends without coverage.

What Billy costs you

A one-time setup + a predictable monthly.

A fraction of the annual salary of the person it replaces.

Available 24/7. No vacation. No training. No turnover.

If Billy replaces a $50,000/year employee and costs significantly less, the ROI is measured in weeks, not months.

Process

From first call to your agent in production

1

Discovery call (30 min)

We listen. Your industry, your tools, your current process, your frustrations. We ask the right questions to understand what Billy can automate for you.

2

Custom proposal

We come back with a precise plan. What the agent does, which integrations are needed, the deployment timeline, and the exact investment. No surprises.

3

Configuration and testing

You chat with Billy to share your business knowledge: services, pricing, rules, vocabulary. Nobody knows your business better than you. Our team connects your tools and tests with real scenarios.

4

Go-live and continuous improvement

Your agent is active. We monitor conversations, identify improvements, and iterate. Your agent gets better every week.

Average timeline: 1 to 4 weeks depending on complexity.

Variables

What influences your investment

No surprises. Here are the factors that determine your price.

Number of agents

A leads agent + a support agent = two distinct personalities, two configurations, two sets of rules.

Number of channels

SMS only vs SMS + Messenger + Email. Each additional channel extends coverage.

Conversation volume

500 conversations per month vs 5,000. The message quota is adapted to your reality.

Required integrations

Gmail and Google Calendar are standard. A proprietary CRM or legacy system requires custom development.

Number of portal users

Every person on your team who accesses the portal, conversations, and escalations.

Multi-location

Each additional location has its own agent, Brain, and channels.

Examples

What a Billy deployment looks like

Coach / Solo consultant

Agent that qualifies prospects, answers questions about programs, and books discovery calls. 1 channel (Messenger or SMS). Calendar connected. Brain configured with offers and FAQ.

No lead goes unanswered, even at 10pm.

Home services (HVAC, plumbing)

Agent that responds 24/7 while the team is in the field. Emergency triage, need qualification, appointment booking. Team notifications for urgent cases.

Emergencies are triaged automatically. Evening and weekend leads are no longer lost.

Dental or medical clinic

Agent that manages appointment booking by practitioner and care type. Automatic reminders. Cancellation management and waitlist.

No-show reduction. Receptionist freed from repetitive calls.

Real estate agent

Agent that instantly responds to leads, qualifies buyer/seller profile, checks Centris inventory in real time, and books showings.

Response in under 5 minutes, 24/7. No lead lost to a faster competitor.

E-commerce

Agent that answers product questions, provides order status, handles returns, and follows up on abandoned carts.

24/7 customer support without hiring. Revenue recovery on abandoned carts.

Auto dealership

Agent that knows the complete inventory in real time, qualifies buyers, handles trade-ins, and books test drives. Multi-channel (SMS, Messenger, email, lead ads).

Automated BDC department. Every lead gets a response in under 5 minutes.

Our commitments

What we guarantee

No long-term contract

Month to month, 30-day notice. We'd rather you stay because it works, not because you're locked in.

Your data belongs to you

Full export of your contacts, conversations, and history anytime (CSV/JSON). If you leave, you leave with everything.

Hosted in Canada

AWS Montreal infrastructure. Your data never leaves the country. Compliant with Law 25 and CASL.

Guaranteed availability

99.5% uptime. Your agent is continuously monitored. Public status page.

Frequently asked questions

Your investment questions

Because a single price would be either too expensive for small businesses or undervalued for large ones. Every business has a different volume, industry, and needs. We prefer to give you a fair price after understanding your reality.

A one-time setup for the complete configuration, and a monthly amount for the managed service. The total investment represents a fraction of the salary of the person Billy replaces on your team. We're talking thousands per year, not tens of thousands.

The complete configuration of your agent. Flow architecture, Brain configuration, tool integration, testing with real scenarios, and production launch. You don't touch anything. Setup is payable in two installments (50% at signing, 50% at go-live).

Your agent's operation (AI conversations), technical maintenance, monitoring, optimizations based on real conversations, and support. You don't have to manage anything technically.

We notify you before you reach the limit. Excess messages are billed at the end of the month based on your actual volume. No surprises.

Yes. Adding a channel, agent, or integration can be done anytime. Adjustments to existing features are included in your plan. Development of new features is billed separately.

Each additional location has its own agent, Brain, and channels. The price is adjusted proportionally. For 5+ sites, we discuss an adapted structure.

Between 1 and 4 weeks depending on deployment complexity and number of integrations. We give you a precise timeline at the proposal.

Let's talk about your investment

A 30-minute call to understand your reality. We come back with a precise proposal: what Billy does for you, how much it costs, and how long before it's in production.